Jerry Smith & Associates, Inc

Leaving People Better Than When We Found Them Since 1984.

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Insurance That Feels Personal — Because It Is

At our agency in Rio Rancho, we believe in leaving people better than we found them. Since 1984, we’ve been helping families, individuals, and businesses across New Mexico feel more confident about their coverage — with a warm, hands-on approach that’s as personal as it is professional.


Whether you're looking for health coverage, Medicare plans, life insurance, or help planning your financial future, we’re here to help you make sense of it all — without the overwhelm.

OUR SERVICES

Personalized Insurance Services in New Mexico

As independent brokers, we’re proud to offer a wide range of coverage options from top insurance carriers. That means more flexibility, better prices, and solutions that actually make sense for you.

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Medicare

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Health, Dental & Vision Insurance

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Life & Disability Insurance

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Annuities

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Why People Choose Us

Built on Trust. Focused on You.

From our early days to now, our mission has stayed the same: to serve with integrity, provide peace of mind, and always leave you better than when we found you.


We’re Local. We Listen. We Care.

  • Independent & Unbiased – We work for you, not one insurance company.
  • Community-Focused – We live and work right here in Rio Rancho.
  • Experienced Guidance – Jerry & Nicole bring decades of expertise to the table.
  • One-on-One Support – Real people, real answers, every step of the way.

Insurance with Heart, Since 1984

We’re not just an insurance agency — we’re a family-run team that believes in doing the right thing and making sure every person we meet leaves better than when they came.

Founded by Jerry Smith in the heart of New Mexico, our agency has grown through word of mouth, strong relationships, and an unwavering commitment to service. Today, Jerry and Nicole lead the team together, offering clear, caring guidance across health, life, disability, Medicare, annuities, and more — all with a personal touch.


TESTIMONIALS

Real Stories From Families Like Yours.

We'd love to hear about your experience – leave us a review today!

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Jerry and Nicole are amazing. They really care and it shows!

Gayle P.

Our Partners
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Ready to Talk?

We make it easy to connect. Whether you’re shopping for coverage, have questions about Medicare, or just want honest advice, we’re here for you.
Get in Touch